US: Social networking fanatics deluged by updates and posts are turning to services that promise more intimate communities increasingly tied to real world activities.
Startups and software applications that were hits among technology trendsetters at a renowned South By Southwest Interactive (SXSW) festival in Texas focused on using smartphones to collaborate or cavort with friends.
"Facebook has lost its ability to be personal and private," said Brian Magierski, the chief executive of Appconomy, the Texas startup behind group messaging service GroupedIn. "We need to make social personal again."
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