Hidden messages in logos

The other night it was pointed out to me about the arrow in the FedEx logo.  What???

See it?  The space between the capital E and the x form an arrow.

So, I was curious about other hidden signs in logos.  Here's a few I found interesting:

The Big Ten collegiate conference has eleven schools but they didn’t want to change their name. However, they used their logo to hide the numerical “11” in the name.

This famous logo is extremely clean and simple but this arrow might not look like more than a smile to you. The concept behind this…it says that amazon.com has everything from a to z and it also represents the smile brought to the customer’s face.

One cannot miss the letters “m” and “b” in this logo.

If you analyze this logo carefully you will find a “double treat” of hidden messages. It may appear as a streaked “P” but look for a puck with wings and a hidden hockey stick emerging from the centre circle in the logo. Do you see it now?

There is the Baskin Robins new logo, in where the BR also creates the number 31 for how many flavors they have.